Oprah Winfrey’s new cable network is commanding some of the highest ad prices on cable, and it justified those rates with its heavily watched debut. Now, OWN will have to prove it can maintain its viewership levels throughout the year.
Continue reading Oprah’s OWN Debuts Strong — but Can it Keep Delivering for Advertisers?
Oprah’s OWN Debuts Strong — but Can it Keep Delivering for Advertisers? originally appeared on DailyFinance on Thu, 06 Jan 2011 15:45:00.
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