Struggling department store operator JCPenney, which last month said it would shutter five department stores, 19 outlet stores and two call centers, unveiled the most substantial change to its logo in four decades as it tries to boost sales by pitching itself as a more modern retailer.
Continue reading J.C. Penney’s New Logo Aims to Convey ‘Modern’
J.C. Penney’s New Logo Aims to Convey ‘Modern’ originally appeared on DailyFinance on Tue, 22 Feb 2011 16:07:00.
Filed Under: Company News, JC Penney, Retail